This was to promote his product, Crystal Head Vodka. It's really a cool little bottle, but I haven't tasted it yet. At 3pm, I found out the signing was at 4pm. I hopped on a bus, walked to the SODO liquor store, found out the whole store had moved, and walked the mile or so to the new location. Then I stood in line for a long time, and then it started to pour down rain. With my treasure in hand I waited on the street for a bus, which came but not before I was drenched from head to toe. Positively drippy.
Pretty much the end.
I would totally do that again though.