I finally added up those earnings tonight, and man, the reality is I spent four long days to barely break even on the entry fee. If you count parking and food expenses, I came away owing the festival money.
Now I haven't done as many shows as some people, but I've been fortunate to normally do better. I guess if there's a lesson I can take away, business-wise, it's to position myself for success. Know my audience. Don't waste each other's time.
Or maybe trying to find the value in this experience is my desperate attempt to apply Pollyanna logic to a bad situation. Either way, here's to reading too many marketing books tonight.